Compliance with Advertisement Guidelines

  • Act/Rule/Legislation

  • Online Link to Act/Rule/Legislation

  • Initial Setup or Ongoing Maintenance

    Ongoing compliance requirement

  • Filing and Maintenance Requirements

    Section 24 of the FSSA provides that no advertisement shall be made of any food which is misleading or deceiving or contravenes the provisions, rules and regulations made there under. No person shall engage himself in any unfair trade practice for purpose of promoting the sale, supply, use and consumption of articles of food or adopt any unfair or deceptive practice including the practice of making any statement, whether orally or in writing or by visible representation which:

    Falsely represents that the foods are of a particular standard, quality, quantity or grade-composition;
    makes a false or misleading representation concerning the need for, or the usefulness;
    gives to the public any guarantee of the efficacy that is not based on an adequate or scientific justification thereof, provided that where a defense is raised to the effect that such guarantee is based on adequate or scientific justification, the burden of proof of such defense shall lie on the person raising such defense.

  • Penalty

    Any person who publishes, or is a party to the publication of an advertisement, which–
    (a) falsely describes any food; or
    (b) is likely to mislead as to the nature or substance or quality of any food or gives false guarantee, shall be liable to a penalty which may extend to ten lakh rupees

  • Application Guidelines / Responsible Persons / Comments

    Not available