Uniform Code of Pharmaceutical Marketing Practices
Area of Application
Companies, Good Practices - Warehouse, Transport, Logistics, Manufacturing
This is a voluntary code of Marketing Practices for Indian Pharmaceutical Industry being implemented from 1st January 2015, and its implementation will be reviewed after a period of six months from the date of its coming into force and if it is found that it has not been implemented effectively by the Pharma Associations/Companies , the Government would consider making it a statutory code.
Some general points covered therein are:
1.1 A medicinal product must not be promoted prior to receipt of the product
authorization , authorizing its sale or supply.
1.2 The promotion of a medicinal product must be consistent with the terms of the
1.3 Information about medicinal products must be up-to-date, verifiable and
accurately reflect current knowledge or responsible opinion.
1.4 Information about medicinal products must be accurate, balanced, fair, objective,
and must not mislead either directly or by implication.
1.5 Information must be capable of substantiation.